“When you walk into a museum, you don’t see the net worth of the artist, you don’t see how many people have walked through the museum. There’s not a space for people to write comments and leave stickers. It’s a moment. It’s for you. You get to sit in front of a piece of work, a piece of art. And does it move you? Does it speak to you? Are you able to learn something from it? Does it inspire you to go do something? How can we create a space in which you could do that online? That was our initial insight.”